Businessweek covers Patagonia

In a
A Passion For The Planet, Businessweek leads with an MBA (two MBAs apparently) who decides to work for Patagonia after reading Let My People Go Surfing. It’s a pretty good summary of what makes Patagonia a company that is great at what they do and provides an incredible work environment. But it skips a lot of Yvon Chouinard’s perspective, so it doesn’t quite capture the feel of responsibility he feels to the workers (like starting up a childcare center), nor the planet.